Video / DEEP
Fresh TV
Television channel identity and broadcast design.
From the laboratory archiveContext and challenge
Fresh TV developed as a television channel with its own on-air identity and technical workflow. Alexey Drakunov's experience in the project dates from 2008 to 2011.
Scope of work
The work included technical and general management, broadcast automation, on-air design and channel development. The portfolio preserves idents, graphics and video materials.
Architecture and technology
The project combined broadcast workflow automation, on-screen graphics, motion design and video production. The published knowledge base does not identify the historical software and hardware components.
Practical outcome
The technical system and visual language worked as one channel identity. The archive shows the result in motion; no quantitative audience metrics are provided.